The Open Minds Blog

Have you ever caught yourself clinging to a bad situation you knew was bad simply because the alternative felt too unpredictable? Or perhaps you've delayed making a crucial business decision, not due to a lack of options, but due to the ambiguity of the path ahead? You're not alone. In fact, everyone's brain was built to do exactly that. In this post, we're going under the hood at the neuroscience of change to explore why our brains would rather choose guaranteed pain (negati